The popular An Voice in China will return in this summer. There is no “herbal tea fashion” that has been popular for four years, the “natural fashion” will come! In 2016, An Voice in China cooperates with Franic, a leading brand of natural skin care, jointly forges the entire-new and original match and leads in the music fashion. In this summer, when An Voice in China encounters the natural skincare, what chain reactions will be brought by this CP?
An Voice in China advocates the original trend, natural skincare plays important role
In 2016, Franic An Voice in China will use the entirely-new and original mode, conduct greatly reform of the program form. Besides that the program invites Feng Xiaogang directors the publicity film, the “rotating chair” mode in past will be changed to the “sliding board” mode. Of course, the greatest change is that the program cooperates with Franic, a leading brand of natural skin care, and will bring the “natural fashion’ will be offered.
As a leading brand of natural skin care in China, Franic presently is an innovative brand that firstly refers to the international natural cosmetic standards and organic cosmetic standards in China. The natural raw materials come from 8 countries, and Franic owns 24 international natural and authoritative certifications. Its international version products will appear in Australia at end of this year, will gradually enter the overseas market in other 15 countries and become a Chinese national brand that firstly go to the international market.
In 2016, An Voice in China enters the independently developed and original mode and is not be restricted by the overseas mode, and this is an innovative event in Chinese cultural industry; Franic advocates the primitive and natural concepts, addresses itself to making more and more domestic consumers to understand the natural skincare concept and recognizing Franic natural skincare products, and this is a pride of the national cosmetic industry. Their Brand strategies are so similar, which promotes this cooperation.
No worshipping for foreign and conducting originality promote these partners.
Presently, Chinese national cosmetics need product innovation and brand innovation. As an representative of the national innovative brands, Franic is confident. Highlighting strategy reflects the brand positioning of natural skincare. Thus, for such national brands as Franic, at the present time, the key works include young brand positioning, shortening communication path, strengthening customer group consumption cognition, improving the brand influence and product conversion sale.
“As a well-known music variety show program that has developed for four years, behind An Voice in China, there is a vast and young market; with the star effect and conformity mind of the consumers, the program itself has influence and topic value. All of these attract many famous brands to make competition. More importantly, 2016 An Voice in China breaks through the restriction by the overseas mode, enters the independently developed and original mode, and this is happens to coincide with the brand strategic policies of Franic.
From certain perspective, An Voice in China just tries to do work for innovation and development of Chinese cultural industry, and Franic tries to do work for innovation and development of Chinese national cosmetic industry, There is no worshipping for foreign, but originality is conducted. They work for the same Chinese dream. This promotes them to become partners. This also matches the height and cultural spirit of the brands. THUS, Franic cooperates with An Voice in China via this popular music program, different resources are integrated, continuous exposure is conducted in online and offline channels, the communication effect is amplified in the maximum degree, entertainment marketing is utilized, the young brand positioning and original trend will develop fast!